Introduction

Many scholarly books have been written about this subject, and verily it would be difficult to write anything new about this topic because we should refer always to the work of the pious predecessors.

However, once the author started searching and taking notes after discussing the issue with some coleagues the idea became more interesting.

From the beginning it was obvious to the author that this should not be an individual effort if something significant was to be written. Therefore, the first step is the Shura^[1] around the subject of this book.

The book does not follow an academic classification of chapters because it is based on experience supported by evidences. And it is not a theorical approach of Da’wah therefore it is best to read it as a journal.

You can find here all the tools that are necessary to have a successful Da’wah project. Whether your goal is to work as an individual or to build a more complex organization you will find what you are looking for in this humble work.

As an individual and a member of several Da’wah teams we had time to make mistakes and to correct these mistakes. Even when trying to cover most of the angles pertaining to that endeavor there probably are things missing. Nevertheless, because the book was reviewed several times during the process of writing, the writer has great hope it will be most beneficial for anybody looking for means to understand best how to inform people about what Islam is and how to invite others to this beautiful way of life.

It is also important to mention that there is not a one size fits all approach to Da’wah. Different people with different circumstances call for a creative and adaptive methodology. The goal remains the same, how to purify ourselves in a manner accepted by our Creator once the concept of monotheism is accepted.

Allah said:

And Allah said:

Abu Huraira reported: The Messenger of Allah, peace and blessings be upon him, said:

إِنَّ اللَّهَ لَا يَنْظُرُ إِلَى صُوَرِكُمْ وَأَمْوَالِكُمْ وَلَكِنْ يَنْظُرُ إِلَى قُلُوبِكُمْ وَأَعْمَالِكُمْ

Verily, Allah does not look at your appearances or wealth, but rather He looks at your hearts and actions.

Source: Sahih Muslim 2564, Grade: Sahih (authentic)

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[1] What is Shura? Shura comes from an Arabic word shara. Its original meaning, according to classical Arabic dictionaries, is to extract honey from hives. The secondary meaning is consultation and deliberation. It brings forth ideas and opinions from people minds analogous to the extracting of honey from hives. It might also have been thought that good ideas and opinions were as sweet and precious as honey. Another definition of Shura is the process of making decisions by consultation and deliberation among those who have an interest in the matter on which a decision is to be taken, or others who can help them to reach such a decision.